Sport Management

Integrated Masters with deeper specialization and research focus
Taught in English
Duration 6 Semesters
Mode On Campus
Level Undergraduate
Degree Undergraduate Diploma
Closing soon January 2027

Course Overview

The Sport Management Undergraduate Diploma at Humber Polytechnic is designed for ambitious individuals eager to lead and innovate within the dynamic Canadian sport industry. You will gain a comprehensive understanding of sport organizations, governance, and the essential business principles required for success. This program addresses the growing need for skilled professionals who can manage events, marketing, human resources, and financial aspects of sport, preparing you to navigate and shape this exciting field. It's ideal for those passionate about sport and ready to develop the practical and strategic acumen demanded by employers.

You will study this program full-time on campus over six semesters, immersing yourself in a curriculum that balances theoretical knowledge with hands-on experience. Through courses in sport event management, marketing, and facility operations, you will develop critical skills. The program features two essential field experience components, allowing you to apply your learning in real-world settings and work alongside industry professionals. You will graduate with a robust portfolio and the practical expertise necessary to pursue diverse career paths in sport administration, event coordination, and management across various sporting organizations.

Course Curriculum & Details

Detailed information for serious evaluators

Program Overview

This program provides a comprehensive foundation in sport management, covering essential areas such as the sociology and psychology of sport, leadership, and programming. Students will delve into financial and risk management, customer service, and principles of sport performance. The curriculum further explores sport organizations in Canada, event management, human resources, marketing, facility operations, and public relations. Advanced topics include program software, league management, sporting goods administration, sport tourism, and sales. The program culminates with courses in sponsorship, fundraising, research methods, entrepreneurship, ethics, and advanced leadership, complemented by practical field experience.

1 Semester 1

Sociology of Sport
Introduction to Sport Management
Sport Psychology
Sport Programming
The Leadership Experience
College Reading and Writing Skills

2 Semester 2

An Introduction to Arts and Sciences
Financial Management
Principles of Sport Performance
Customer Service Excellence and Quality Management
Risk Management
Workplace Writing Skills

3 Semester 3

Sport Organizations in Canada
Sport Event Management
Human Resources Management
Sport Marketing
Facility Operations
General Elective

4 Semester 4

Program Software for Sport
Public and Media Relations
League and Tournament Management
Sporting Goods Administration
Sport Tourism
Career Development and Speaker Series

5 Semester 5

Sports Sponsorship and Fundraising
Sport Research Methods
Advanced Sales and Marketing
Entrepreneurship
Field Experience 1 - Sport Management

6 Semester 6

Ethics, Issues and Trends in Sports
Sport Research Project
Special Topics
Advanced Leadership and Organizational Behaviour
Field Experience 2 - Sport Management

Cost & Affordability

A clear picture of what this course will cost you

Program Costs

First Year Fee Tuition fee
USD 11,228.00
Second Year Fee Tuition fee
USD 11,228.00
Third Year Fee Tuition fee
USD 11,228.00
Total Program Cost Estimated total tuition
USD 33,686.00

Currency note: Program costs shown in USD based on the available tuition breakdown.

Living Costs

Accommodation
USD 986.00 - USD 1,307.00
Food & Groceries USD 2,601.00 - USD 4,334.00
Transport USD 1,110.00 - USD 1,387.00
Utilities & Bills USD 1,301.00 - USD 1,734.00
Estimated Total USD 5,012.00 - USD 7,455.00

Living cost estimates are based on North Campus.

Outcomes & Employability

What happens after you graduate

83%
Graduate Employment Rate Within 6 to 12 months of graduation

Common Graduate Roles

Amusement & Recreation ServicesEvent Promotion & ManagementFilm & Television ProductionLive Events & ConcertsMuseums & Cultural HeritageMusic & Performing ArtsSports & AthleticsStreaming & Digital ContentTalent & Artist ManagementTheme Parks & Leisure

Top Employers Hiring for this course

MLSE (Maple Leaf Sports & Entertainment Partnership)

Why Study Sport Management at Humber Polytechnic

What makes this program stand out

January 2027 Closing soon

Next intake is in January 2027

Fast Application response time

Humber Polytechnic typically responds to applications within a week, giving you clarity on your options quickly.

Life at Humber Polytechnic in Canada

What daily life looks like for international students

Language

English

Primary language everywhere

Climate

Mild & Rainy

10-20°C average, pack layers

Safety (Numbeo Safety Index)

Very Safe

Exeter is one of UK's safest cities

Frequently Asked Questions

Common questions about Sport Management at Humber Polytechnic

Can I work while studying?

International students can work up to 24 hours per week off-campus during term time and unlimited hours during breaks. Additionally, you can work unlimited hours on campus without needing a separate work permit.

What English language score do I need for this course?

To meet English language requirements, you can take tests like Duolingo with an overall score of 105, or TOEFL with a minimum score of 80. Each test has specific score criteria for different skills, so please check the requirements carefully.

What jobs can I get after studying this course?

Graduates can pursue careers as sport managers, event coordinators, marketing specialists, facility managers, or sports agents.

What will I actually study in this course?

Humber’s Sport Management program equips you with knowledge of the Canadian sport industry, including governance structures and sport sponsorship development. You'll also gain practical business and organizational skills through diverse courses and industry collaboration.

When can I start — what are the intake months?

The Sport Management program has two intakes each year: January and September. You can choose to start your studies in either of these months.
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