The Bachelor of Business Administration (BBA) in Sport Management at Alfred State College is designed for ambitious students seeking to enter the dynamic and rapidly expanding sports industry. You will gain a comprehensive understanding of the business principles essential for success in sports administration, marketing, sales, and facility management. This undergraduate degree equips you with the foundational knowledge and practical skills to navigate the complexities of sports organisations, preparing you for a fulfilling career in this exciting field.
This full-time, on-campus programme is studied over four years, integrating core business studies with specialised sport management coursework. You will engage in practical learning experiences, including field experience and a full-semester internship during your senior year, allowing you to apply your knowledge in real-world settings. You will develop expertise in areas such as sport marketing, facility management, and sport law, graduating with the confidence and capabilities to pursue diverse career paths within the global sports business landscape.