The Sport Management & Analytics - BSBA at the University of the Pacific is your gateway to understanding and shaping the business of sports. You will explore the essential principles of sport marketing, facility management, legal aspects, and sport economics, preparing you to navigate the complexities of this global industry. This undergraduate degree is designed for students passionate about sports and driven to develop a strong foundation in business administration, analytics, and strategic decision-making. You will gain critical insights into how data drives success in professional and amateur sports organizations.
This full-time, on-campus Bachelor of Science in Business Administration is studied over four years, integrating core business knowledge with specialized sport management and data analytics coursework. You will engage with topics such as introduction to data analytics, sports analytics, and data management and visualization, alongside practical applications in marketing and operations. Throughout your degree, you will develop analytical and problem-solving skills, preparing you to graduate with the expertise needed for diverse career paths in sport marketing, analytics, operations, and related business fields.