The Sport Management, BA at Saint Mary’s University of Minnesota is crafted for aspiring leaders who wish to navigate the dynamic business of sports, entertainment, and events. This undergraduate degree is ideal if you are passionate about the industry’s operational and strategic facets, moving beyond the athlete or fan perspective to understand the core business environmental factors, legal and ethical principles, and decision-making processes that drive success. You will explore fundamental business concepts and their application within the unique context of the sports world, preparing you for impactful roles in a thriving global market.
This full-time, on-campus Bachelor of Arts program is delivered over four years, integrating essential business functions like accounting, finance, management, and marketing with specialized knowledge in sports, events, and entertainment management. You will engage with quantitative methods and tools for decision-making, and develop skills in ethical leadership and collaboration with diverse groups. Throughout your studies, you will have opportunities to gain practical experience, culminating in a readiness for professional roles. You will graduate with a comprehensive understanding of business operations and the specific demands of the sports industry, poised for careers in athletic administration, event planning, and sports marketing.