The Sport Management, BS at Hartwick College is designed for students passionate about the sports industry who aim to develop foundational business acumen and specialized sport-specific knowledge. You will explore key areas such as negotiations, data analytics, fan engagement, athletic psychology, and the historical context of sports. This undergraduate degree provides a comprehensive understanding of event planning, budgeting, and contract law, preparing you to address the dynamic challenges and opportunities within the global sports landscape.
Studied full-time on campus over three years, your learning experience will integrate foundational business principles with practical application through courses in event management, amateur athletics, and sport philosophy. You will have the opportunity to synthesize your knowledge through a senior thesis or complete a valuable internship or practicum project with organizations like the National Baseball Hall of Fame and Museum. You will graduate with the skills to pursue careers in sport marketing, operations, or management, ready to contribute to teams, leagues, and sports organizations.