The Sport Management, BS at Rutgers University–New Brunswick is designed for students aspiring to lead and innovate within the dynamic sports industry. This undergraduate degree provides you with a robust foundation in business and management principles, essential for navigating careers in sport administration, marketing, and facility operations. You will gain critical insights into economics, accounting, marketing, and communications, preparing you to address the evolving challenges and opportunities within the commercial and non-profit sport sectors. This program equips you with the strategic thinking necessary to excel in a field driven by passion and business acumen.
This full-time, on-campus Bachelor of Science degree is typically completed over four years. Your curriculum will integrate core business coursework with sport-specific applications, ensuring you develop practical skills alongside theoretical knowledge. You will engage with subjects ranging from foundational kinesiology and exercise physiology to the practicalities of sport marketing and facility management. Through internships and field experiences, you will gain invaluable hands-on experience, preparing you to graduate ready for diverse roles in sport administration, marketing, event management, and beyond.