The Sport Management MSc at the University of Portsmouth is designed for ambitious individuals seeking to lead and innovate within the dynamic global sports industry. You will explore critical contemporary issues such as commercialisation, governance, gender equity, and corporate social responsibility, developing an agile mindset attuned to the evolving sports landscape. This postgraduate degree equips you with advanced analytical skills to navigate the complexities where money meets sport management, enabling you to understand financial health and propose strategic marketing approaches. You will gain the expertise to effectively manage human resources in sport, addressing cultural and workforce challenges across diverse sectors.
This full-time, one-year Master's degree is studied on campus, immersing you in a curriculum that balances theoretical knowledge with practical application. You will develop your awareness of global sport event management by analysing case studies and applying theory to practice, creating innovative ideas and communicating them effectively. Through market analysis techniques and research proposal development, you will hone your ability to gather and present complex data. You will graduate with the transferable skills and confidence to pursue international careers in sport management, HR, and event management, ready to make a significant impact in the industry.