The Sports Business (B.B.A.) at the University of Oklahoma is designed for ambitious students eager to lead and innovate within the dynamic global sports industry. You will explore the critical intersection of management, marketing, finance, and strategy as applied to professional sports organizations, athletic departments, and related enterprises. This undergraduate degree provides a robust foundation in business principles, equipping you with the analytical skills and industry-specific knowledge necessary to navigate complex challenges and capitalize on emerging opportunities in this exciting and rapidly evolving sector.
Studied full-time on campus over four years, this Bachelor of Business Administration program integrates core business coursework with specialized sports business topics and practical experiences. You will engage in foundational studies in economics, statistics, and legal environments, progressing to modules like "An Introduction to the Business of Sports" and "Management Internship for Credit." Throughout your degree, you will develop essential skills in strategic communication, innovation, and leadership, preparing you to graduate with a comprehensive understanding of sports management and a clear pathway toward careers in sports marketing, finance, operations, or team management.