The Bachelor of Science in Sports Business (BSB) at De Paul University is tailored for ambitious individuals eager to carve out a career within the dynamic and ever-expanding global sports industry. You will explore the intricate interplay between business principles and sports, learning how core competencies in management, marketing, and operations are applied across diverse sports organizations. This undergraduate degree is ideal if you possess a passion for sports and a drive to understand the strategic business decisions that underpin athletic success and fan engagement.
This full-time, on-campus degree is studied over four years, providing you with a comprehensive education that includes core business courses alongside specialized sports business subjects such as Sports Sponsorship Marketing, Sports Sales, and Leadership in Sports. You will have opportunities to engage with real-world challenges through electives like Behind the Scenes with Chicago Sports Organizations and potentially undertake an internship in your final year. You will graduate with a strong foundation in business analytics, operations, and strategic management, prepared for roles in sports marketing, event management, and facility operations.