The Bachelor of Business Administration (BBA) in Sports Management at EU Business School Geneva is designed for ambitious individuals seeking to navigate the dynamic and rapidly expanding global sports industry. You will explore the intricate interplay between sports, business, and global markets, gaining critical insights into areas such as sports sociology, marketing, and finance. This undergraduate degree prepares you to address the complex challenges and opportunities within this multibillion-euro sector, equipping you with the strategic business acumen and specialised sports knowledge required for success.
This full-time, on-campus program is studied over three years, immersing you in a curriculum that balances theoretical knowledge with practical application. You will delve into modules covering project management, digital business, and international sports management, often engaging with real-world case studies and industry-specific challenges. Through hands-on projects and expert-led instruction, you will develop essential skills in areas like public relations, sponsorship, and data analysis. Upon graduation, you will be well-prepared for diverse career paths in sports organisations, event management, broadcasting, and sports marketing.