The Bachelor of Business Administration (BBA) in The Business of Fashion at LIM College is designed for ambitious students eager to shape the future of the global fashion industry. You will learn to master essential business skills while developing a keen understanding of fashion's dynamic landscape, from predicting trends and creating compelling merchandise plans to navigating product development and understanding sustainability. This undergraduate degree equips you with the strategic insight and creative acumen necessary to thrive in this multi-trillion-dollar sector, preparing you to become a leader in fashion merchandising and beyond.
This rigorous, full-time, on-campus BBA program is studied over four years, immersing you in the complete fashion product lifecycle. You will explore key areas including digital tools for fashion presentations, merchandising concepts, product development, and the critical role of sustainability. Through practical application and industry-focused coursework, you will develop your professional fashion presentation skills and learn to manage product life cycles effectively. Graduates of this LIM College program are prepared for diverse career paths, equipped with the business acumen and industry knowledge demanded by leading fashion houses and retail environments worldwide.