The Theater Business BA at the University of Redlands equips you to navigate the dynamic intersection of performing arts and commerce. This undergraduate degree is designed for ambitious students eager to understand the entrepreneurial and operational facets of the theatre industry, from marketing and management to production and artistic development. You will explore core business principles alongside essential theatre arts practices, preparing you to lead and innovate within cultural organisations and performance ventures. This program offers a unique blend of creative insight and strategic business acumen.
You will study this program on campus full-time over four years, engaging with a curriculum that integrates practical experience with theoretical knowledge. Your coursework will include fundamentals in stage design, acting, and stage management, complemented by essential business courses in economics, global marketing, and financial accounting. Throughout your degree, you will develop critical skills in areas such as nonprofit management and playwriting or directing. In your final year, you will complete a capstone project, presenting your work at a Spring Play Festival, and graduate prepared for diverse career paths in arts administration, marketing, or production management.