The Visual Culture/Visual Media Track at Whittier College offers you a dynamic exploration into the theories and practices of visual communication. This undergraduate degree is ideal if you are fascinated by how images shape our understanding of the world, power, and identity, and if you aspire to careers where visual literacy and creative production are paramount. You will delve into the critical analysis of visual media, understanding its historical contexts and contemporary impact, while also developing foundational skills in graphic design, photography, or animation.
This full-time, on-campus Bachelor's Degree program, typically completed over four years, integrates rigorous academic study with hands-on creative work. You will engage with courses in art history, media theory, and visual culture, alongside practical training in graphic design, digital illustration, and photography. The curriculum encourages you to develop a sophisticated understanding of visual rhetoric and production techniques. Graduates are prepared for diverse career paths in advertising, public relations, social media management, museum studies, and other fields that demand expertise in visual storytelling and cultural analysis.